When completing the Leads Form the key to good leads is letting your fellow committee members know what type of leads you want.
KEY: Ideal Customer(s) section... This will indicate the types of leads you want. Be as specific as possible.
Who? Industry, size, a specific name?
What need will you address for the potential customer?
When are you available to work with the potential customer?
Where--what customer territory do you serve?
You may change the criteria of the leads sought with each spotlight.
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